BOOK - "The Reinventors"

The Reinventors reveals the secrets used by great companies like Starbucks, Arrow Electronics, Apple, Pella Windows, SAS, Capital One, DOT Foods, Humana, Nucor Steel, Multi-Chem, Koch Industries, Smithfield Foods, Southwest Airlines and RCI to remain relevant, grow continuously and always stay one step ahead of the competition.

First, Jennings and his researchers gathered and studied the 22,000 newspaper, magazine and blog articles that have been written over the past decade that identified companies that have reinvented themselves. Following months of research and study they selected the 100 best examples, gained access to and interviewed the people whod made the reinventions happen. Generating tens of thousands of pages of transcripts they then began to search for shared traits and lessons learned from the best serial reinventors.

Eventually they identified the ten rules for reinvention. Each reinvention rule is featured in its own chapter and vividly illustrated with specific examples and the stories of the people who made it happen.

If youre committed to growth and agree that constant change is required in order to achieve it The Reinventors will be one of the most important books youll read.