Do you worry about a lack of urgency at your company? If you do, you’re in good company. I’ve asked 11,000 highly successful business leaders in the last dozen years, “What keeps you awake at night?” A lack of urgency has consistently been at the top of the list. “It’s hesitation and half-hearted execution that’ll kill us,” they say, “not our competition.” Here are five myths that that keep you from creating the urgency you need to compete in a nanosecond culture.
• Go big or go home
• You must amaze and delight your customers
• Every minute of planning saves ten
• Consequences make people more accountable
• Nothing succeeds like success

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