Episode 82: Four Words That Will Get You Where You Want to Go

by Jason Jennings

Each year Jason conducts somewhere between 700 and 1,000 conversations in preparation for speeches. During the past week –a rare week of being off the road – he had 36 conversations with leading entrepreneurs, academics, heads of not-for-profits and CEOs and Presidents for upcoming speeches. He finished the week’s work having figured out what he believes is the single most important question you’ll ever ask in business and in life.
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