Episode 80: Maslow’s Hierarchy of Needs

by Jason Jennings

Almost 70 years ago Abraham Maslow put forth an idea in a revolutionary research paper titled, “A Theory of Human Motivation” that all people are motivated by five primary needs. His original findings have been validated by hundreds of subsequent studies and surveys. Do you know the five needs? Do you know how you can use Maslow’s work to make your enterprise lightning fast and hugely productive? Pay special attention to the third level of his pyramid because most businesses do a horrible job of employing it. This is fascinating stuff you can use.
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