Episode 45: High Tech Jam

by Jason Jennings

Tim and Richard Smucker, Co-Leaders of J.M. Smucker, have not only enjoyed significant organic growth but also quickly gobbled up, digested and grown such iconic brands as Folgers, Dunkin Donuts Coffee Products, Pillsbury, Hungry Jack, Carnation, Knotts and Jif. These folks, headquartered in tiny Orville, Ohio are fast. Between 2004 and 2014 they grew revenues from 600 million to six billion dollars and introduced an average of fifty new products a year growing profits by almost 800%.

In this episode, Jason Jennings shares the core foundation to Tim and Richard’s success: four simple actions that some people call hokey. When Jason is finished, you’ll call it authentic.