Episode 163: Why a Nudge Might Be Enough to Get the Job Done

by Jason Jennings

There was a big problem at Amsterdam’s Schiphol Airport.

Men were missing the urinals, cleanup was getting out of hand, and, nothing seemed to fix the problem until, one person had a bright idea that cut cleaning costs by 80%.

The story is hilarious and true and will introduce you to the concept of nudging; how to get people to act in their own best interests without rules, decrees, policies and punishment.

Learn how to nudge in the latest episode of The Game Changers©

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